Health

Check Your Ride

Movember · 2024

Client
Movember
Year
2024
Discipline
Health
Role
Creative Director

Prostate cancer is one of the leading causes of cancer-related deaths among men, affecting nearly 3 out of every 1,000. Recognizing that bikers often prioritize their motorcycles’ care over their own health, the “Check Your Ride” initiative at Harley-Davidson service centers aims to change that narrative. This program not only ensures that bikes remain in peak condition but also promotes proactive prostate health check-ups. By connecting motorcycle maintenance with personal health awareness, we encourage riders to take care of themselves as diligently as they care for their rides.

Check Your Ride for Movember
Check Your Ride for Movember
Check Your Ride for Movember
Check Your Ride for Movember
Check Your Ride for Movember
Check Your Ride for Movember

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