Brand · Film

Labels Against Women

Pantene Philippines · 2013

Client
Pantene Philippines
Year
2013
Discipline
Brand · Film
Role
Creative Director

A local online film for Pantene Philippines that went global. It set the double standards women face at work side by side with the labels men get for the same behaviour, then invited women to whip away the labels. The campaign became one of the most shared Filipino films ever made.

One of the most powerful videos I have ever seen.

Sheryl Sandberg
Labels Against Women for Pantene Philippines

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