#WrongWorldFinals
Snickers · 2018
We developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals.
On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you are not an official sponsor, you cannot mention “World Cup.” So instead, Snickers launched The Wrong World Finals: a social media campaign featuring all the matches you might confuse with the big one, a mistake likely made when you are hungry.
